Why color is so important part 01

Photo by Erika Bierman for ASD Interiors

I’m going to have a little bit of a rant here because this is something that has affected the design community for a long time and I think as designers we are all secretly thinking the same thing but I don’t know that our clients understand how we feel about it. I’m talking about the lack of color in the marketplace that is being dished out to everyone! We deal with this all the time because on a weekly basis we get clients telling us “I love the Restoration Hardware look”. So I’m just going to put this out there into the world. As a designer that is the WORST thing for me to hear. OK I said it – I feel better now!! It’s almost as bad as saying they want a big puffy reclining chair in the formal living room. I want to be clear that I am not knocking down that company at all. I think they have a great business model, nice products, and their customer service is fantastic. But from my perspective and as a professional color expert (yes I just called myself an expert) the majority of their stuff is totally void of color. I am a firm believer that the root of awesome design mimics nature, and I’m sorry but I don’t recall ever seeing nature totally void of color. I truly believe that color is something which brings life, energy, and togetherness in a space. This could be light muted color, or loud bold color. Either way, I feel like we all need it in our lives.

I’ll tell you a short story as a designer. A few years ago I bought my first house and it was my goal to put my “stamp” on this house by using color. I think my husband thought I totally lost my mind, but every room had a strong color and/or pattern. I think I used 4 different wallpapers, painted the baseboards a contrasting color, wallpapered a ceiling etc. When we sold this house, it went for $200k above the comps in the area because it was a gem! It was unlike anything in the market especially in that area. The next house we did however had a slightly different experience. We decided to go all black, white, and grey. A typically and popular palette for the current market in a more contemporary home. We added a bunch of specialty details and did simple clean elements. However, even though the house was bigger and in a nicer area, it didn’t end up having that “Gem” quality and I strongly believe its because it lacks color!

I know that taste is subjective, I get it, and I live that reality every day, but no matter what your taste preference is, I still can’t justify a space that is void of color. So who is with me to make a pact to stop eating the bland food that is dished out and to demand color! Would love to hear your thoughts! 

Photo by Erika Bierman for ASD Interiors



Liking the “Lichen”

Sometimes, it can be difficult having plants in a room if there is not enough access to light, water, air and space. To make matters worse, if you did put a plant in a space like that, the chances of the plan survivng aren’t very great…

There’s a fun, new alternative to solve your problems when it comes to plant placement. Hangable sections of “lichen” (more commonly known as Reindeer Moss) are becoming more commonly used in home decorating. This particular type of lichen doesn’t need any air, water, light, care or maintaining which makes it even more appealling in some cases. This lichen is called . The plant comes mounted into a resin base that is ready to hang.

What makes this “Moss Tile” even more appealling is that it comes in various colors, which can expand your options for colors and textures for the room. Moss Tile is also available in the following colors:
Wasabi (a lighter shade of green)
Liquirizia (a darker shade of gray)
Menta (a slightly darker tone of green, not forest green)
Cumino (a mix of orange and burnt orange)
Green Pepper (a shade of lighter green with the occasional spot of a darker green)
Zafferano (a lighter shade of orange, closer to a darker shade of yellow)
Paprika (a fun, brighter pink)
Cassis (a pretty combination of a navy blue and a violet)
Malva (a lighter, softer purple)
Red Pepper (a lighter, more vibrant mix of red and a darker pink)

If you wish to make your own Moss Tile, you can buy some Reindeer Moss and plywood to craft your own.

Our Nod To Los Angeles’ Modern Restaurants

According to author Chris Nichols, ‘googie’ design expert, architectural guru, and Associate Director at Los Angeles Magazine, Los Angeles is home for amazing modern restaurant design and architecture dating back to the mid 1950s and 60s when modern and post modern architecture swept the design world by storm. To date many of these restaurants still exist and flourish with the surge of economy in the last sixty years (not counting the recent devastation) and have only grown drastically in admiration and aesthetic quality. Modern restaurant design today though beautiful to the eye and swanky in feel, have all been influenced in some way, shape, or form by these designs that pioneered what we now know as cool, modern architecture and design. We hate to state the obvious, but design has come a LOOONGGG way since these buildings were the “it” buildings by architectural standards, but we have to admit that Los Angeles would not be the same without the authenticity and integrity of these restaurants. Its for that reason that L.A. natives, tourists, and designers just can’t resist giving them the ‘nod’ they deserve.

FRED 62 designed by fred sutherland and chef fred eric in 1997

CHIPS RESTAURANT designed by harry harrison in 1957

BONAVISTA LOUNGE designed in 1967 by john portman

ENCOUNTER RESTAURANT designed & built in 1961 by welton becket, luckman and pereira and paul williams architects

FORMER HOLIDAY BOWL COFFEE SHOP designed and built by armet and davis architects in 1957

MEL'S DRIVE IN by lane and schick architects, designed in 1962

STANDARD HOTEL'S '24/7 RESTAURANT' modernly designed by cloud beelman in 1955

NORMS RESTAURANT designed by eldon davis of armet, davis, and newlove architects

THE DONUT HOLE designed in 1968

THE WORLDS OLDEST MCDONALDS designed in 1953 by the famous stanley c. meston

list and images courtesy of dwell.com

From Your Closet To Your Living Room

The fashion world is one demanding industry. But despite its reputation for being so pretentiously high strung, it is where some of the most brilliant designers reside. As season’s change these designers develop new and fresh fashions for women, men, teens, and kids, ranging from sportswear to evening wear, chic to trendy…whatever the case each fashion must be clean, beautiful, modern and stylish, but most importantly appealing to the everyday consumer.
The world of interior design is no different, and the transition from fashion for your back to fashion for your home has proved to be a fairly simple one for some of our favorite fashion idols. Designers such as Versaci, Calvin Klein, Fendi, Armani, Mark Jacobs, and Ralph Lauren to name a few, have successfully mastered the trade of home accessory, home decor, bedding, or fabric design.

Home Collection by Calvin Klein

Versaci Home Collection

Fendi Casa Collection

HOT trends for June 2010

Decorating your home to correspond with the changing season shouldn’t be a drag…these fresh design ideas will have you running home to enjoy the airy and bright summer days, right from your own living room

1. Bold and cheery accessories
2. Seagrass and rattan furniture
3. Florals and patterns