Why color is so important part 01

Photo by Erika Bierman for ASD Interiors

I’m going to have a little bit of a rant here because this is something that has affected the design community for a long time and I think as designers we are all secretly thinking the same thing but I don’t know that our clients understand how we feel about it. I’m talking about the lack of color in the marketplace that is being dished out to everyone! We deal with this all the time because on a weekly basis we get clients telling us “I love the Restoration Hardware look”. So I’m just going to put this out there into the world. As a designer that is the WORST thing for me to hear. OK I said it – I feel better now!! It’s almost as bad as saying they want a big puffy reclining chair in the formal living room. I want to be clear that I am not knocking down that company at all. I think they have a great business model, nice products, and their customer service is fantastic. But from my perspective and as a professional color expert (yes I just called myself an expert) the majority of their stuff is totally void of color. I am a firm believer that the root of awesome design mimics nature, and I’m sorry but I don’t recall ever seeing nature totally void of color. I truly believe that color is something which brings life, energy, and togetherness in a space. This could be light muted color, or loud bold color. Either way, I feel like we all need it in our lives.

I’ll tell you a short story as a designer. A few years ago I bought my first house and it was my goal to put my “stamp” on this house by using color. I think my husband thought I totally lost my mind, but every room had a strong color and/or pattern. I think I used 4 different wallpapers, painted the baseboards a contrasting color, wallpapered a ceiling etc. When we sold this house, it went for $200k above the comps in the area because it was a gem! It was unlike anything in the market especially in that area. The next house we did however had a slightly different experience. We decided to go all black, white, and grey. A typically and popular palette for the current market in a more contemporary home. We added a bunch of specialty details and did simple clean elements. However, even though the house was bigger and in a nicer area, it didn’t end up having that “Gem” quality and I strongly believe its because it lacks color!

I know that taste is subjective, I get it, and I live that reality every day, but no matter what your taste preference is, I still can’t justify a space that is void of color. So who is with me to make a pact to stop eating the bland food that is dished out and to demand color! Would love to hear your thoughts! 

Photo by Erika Bierman for ASD Interiors



Define YOUR Interior Style!

Do you know your style?

Everyday we are out in the world discovering and learning new things about ourselves. With these experiences we narrow down our loves, likes and dislikes and are able to make decisions about what environment we should surround ourselves with. However, with so many options out there, it can become overwhelming and challenging to define an interior style that works BEST for you.One of the biggest problems clients have is defining their style. Many people know certain things they like but cannot paint the entire picture. This is usually where we come in and help organize your ideas! The interior design of your home should be a reflection of who you are. Start to notice the things you gravitate towards…

  1. What kind of music, movies & books do you like?
  2. How do you fill up your freetime?
  3. Colors? Do you like cool, bright, warm or neutrals?
  4. How do you dress or present yourself?

These are all important factors to consider for inspiration while designing your home. Another helpful hint is to do your research! Look through magazines, the internet and books to get an idea of the style you feel represents you and your life the best. Also, get to know what styles are out there! Some of the more popular styles are Mid Century Modern, Contemporary, Coastal, Traditional, Shabby Chic, Art Deco… the list goes on and on! Check out this HGTV  article for accurate pictures and definitions of each interior design style.

One of the last and best ways to help define your style is to decide what materials to use. Each interior design style has specific elements that make it what it is. For example, glass and polished streamlined furniture would typically fall under the category of Modern Design. Consider what you like about certain spaces- is it the reflective furniture? Distressed wood flooring? Sheer linen drapery? Take notice in the details and it will help you decide what to include in your home!!

Check out a few of our favorite styles below!

Mid Century Modern from Pinterest